Learning UX Design — User Flows and User Journeys
When Designing a new product, many are tempted to start the design right away and figure out how it looks.
User flows and User journey are important documents in the user experience design process.
While a user flow and a user journey are similar and often confused as it deals with the touchpoints a user makes with your product they are indeed different and unique part of user experience design.
What are User Journeys
A user journey is a top-level view of how a user finds and interacts with a product to achieve a particular goal.
Think of it like this, how does a user decide he needs to solve a problem, decide on using your product to solve the problem, uses your product to solve the said problem and the feelings and emotions attached to all these different phases.
I will be using CowryWise app to illustrate a new user journey to making a financial savings plan for a trip.
A user journey map is beneficial in many ways
- You get to know under what circumstance a user needs to use your app.
- How long it would take the user to achieve his goal with the app.
- Roadblocks a user might face in reaching his goal.
What is user flow?
While a user journey is the high-level interactions a user makes with an app, a user flow is a detailed step a user takes to achieve a task.
A user flow answers some core questions like what is the user task and how does each screen in the app help him get nearer to his goal.
Back to our CowryWise example, For a user to set a goal and start saving might look like the following
User flows and user journeys are important deliverables for building products that people would love and designing a great experience for your app.
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