3 things every beginner app developer needs to measure
Building an app without data insights is like being on a journey without any idea of where you are currently on your trip or if you are on the right path to begin with.
Why you need product analytics?
Using an analytics has a lot of benefits, with not much downsides. If you are still asking why you should set up analytics for your app, here are 5 reasons you should.
- It tells you where you are now, as regards where you want to be. Most times we already have a number of users we want to be using our product, with analytics, you can easily see how many users you have currently.
- It helps you make better decisions.
- It tells you when things are not going according to plan
- It helps brings focus to the whole team
- Points you easily to bottle necks in your products that are affecting the user’s experience
Three things you need to measure to get started
- Registered users
- Daily Active users / Weekly active users / Monthly Active users
- Conversions/Goals
Goals are a set of events that are core to the app you are building, it can be a referral, a subscription or the user completes a task.
Last words
For app developers,Analytics should not be an after thought, but should be part of your app development process, It keeps you on your toe to design great software for your users.
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